There has been so much debate about the gay issue lately. It’s crazy that people hate gays but they just like to talk about them. What’s in it in gays that people like to talk about?
Understandably, election is fast approaching and gays have a strong community that they can give a good chunk of votes to those candidates who can understand and deliver their causes.
The gay marriage fight has reached a point that the bold support of President Obama to same-sex marriage made him the cover story of the Newsweek Magazine as “The First Gay President.” When this came out, the media ride on with the story making a twist on their marketing strategies to get a share of the market. Time Magazine, for example, featured a mother breastfeeding her 3-year-old son. A good marketing strategy?
“Let the game begin,” says one news editor. It’s a game that businesses play when there is huge issue to talk about. Unfortunately, the ones targeted here are the gay community.
Whether it’s the mother breastfeeding her 3-year-old son or the rainbow halo over President Obama’s head marketing strategy, business should at some point deliver a message that is equally beneficial to both parties.
Even the well known psychiatrist, Dr. Robert L. Spitzer, retracted a previous study he made about “reparative therapy” to cure homosexuality. He said, in a short letter soon to be published, “I believe,” the letter concludes, “I owe the gay community an apology.”
Are these scenarios a good sign of acceptance? So, what’s in it in gays that people like to talk about?